Advocacy and Campaign Management
To help clients achieve specific policy objectives, we conduct stakeholder analyses by market or region, build coalitions of like-minded organisations and develop targeted messaging for each audience, such as media, regulators and thought leaders. We then deliver those messages as a compelling narrative via platforms and tools appropriate to each audience.
Our goal is to be a bridge between industry and regulatory communities. Either in support of an in-house team or on a client’s behalf, we engage with key influencers, identify speaking opportunities, conduct media outreach, host roundtable dialogues and bespoke events, and produce case studies, infographics, presentations and other impactful collateral. We constantly monitor the impact of a campaign and assess in partnership with our clients whether its direction needs to be adjusted.